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Productivity

Unproductive time at work: how to identify the causes and improve operations

Not all inactivity means lost productivity, but not all unproductive time is unavoidable either. How to tell breaks, low demand, poorly distributed tasks and conduct issues apart to organize work better.

By Serginho 6 min read

Team working in a shop during a quiet period, with one person arranging merchandise on the sales floor.
In this article

A question worth asking the right way

In almost any company, there are moments when someone isn’t doing a visible task: an employee having a coffee at the counter, another checking their phone, a conversation that runs longer than it should or a smoke break. There are two common reactions to these situations, and both tend to miss the mark. One is to ignore them, as if they had no effect on the operation. The other is to read them as an attitude problem and respond with more control.

The more useful question is a different one: how can a company make better use of the capacity available during the working day without disregarding breaks, working conditions or each party’s responsibilities? Answering it starts with understanding why this inactive time appears in the first place, because very different causes can lie behind the same scene.

What counts as unproductive time

Unproductive time is the part of the working day when a person is available to work but isn’t contributing to the result the operation needs. That definition rules out, from the start, several things that are sometimes confused with it.

Breaks provided for under labor regulations or the applicable collective agreement are not unproductive time: they are part of working conditions and serve a purpose. Nor is being available in a shop during a quiet hour, because being ready to serve customers is part of the service. And a conversation between colleagues may, in many cases, be how the work gets coordinated. The same applies to a quick coffee, which in many roles fits perfectly well with the job, or to a phone, which for many employees is a work tool.

What determines whether there’s a problem isn’t the behavior itself, but its effect: whether a customer goes unattended, a task falls behind or the work ends up falling on someone else.

Three causes that look the same but are solved differently

Low demand

In many operations, the workload isn’t even. A shop has peak hours and quiet hours, a restaurant has service periods and gaps between shifts, and a warehouse may have busy days followed by calmer ones. During those moments, a lack of activity doesn’t signal disinterest: there simply isn’t demand to meet.

The opportunity lies in planning what gets done during those periods. Restocking, tidying, cleaning, preparing the next shift, updating prices or training are tasks that tend to be pushed aside at busy times and can be assigned in advance to quieter hours. If nobody has defined what to do when demand drops, it’s only natural for the time to be filled with something else.

Poorly distributed tasks

Sometimes the problem isn’t a lack of work, but how it’s divided. One person’s schedule is overloaded while another waits for instructions, or one team waits for another to hand something over before it can move forward. It also happens that nobody clearly knows who is responsible for certain tasks, so everyone assumes it’s someone else’s job.

In these cases, inactive time is a symptom of how work is organized. Asking for more commitment from the person who’s waiting solves nothing if the work isn’t reaching them or they don’t have the autonomy to pick up the next task. Improvement comes from reviewing how tasks are assigned, the sequence between teams and the clarity of responsibilities.

Individual behavior

There are also situations where a person spends part of the day on activities unrelated to their job, even though they have assigned work and the conditions to do it. Acknowledging this doesn’t mean generalizing or starting from distrust: these are usually isolated cases, and they should be treated as such.

What matters is not confusing this third case with the first two. If a company treats as a conduct issue what is actually low demand or poor distribution, it applies the wrong solution, creates friction within the team and leaves the underlying problem untouched.

What a company can do

Clear rules that everyone knows

Many tensions arise because expectations were never made explicit. When and how breaks are taken, what phone use is reasonable for each role, what’s expected during customer-facing moments or how shifts are organized so nobody is left alone to handle demand are all matters worth defining, communicating in writing and applying consistently. Rules need to comply with labor regulations and any applicable collective agreement, and they work best when the people following them understand why they exist.

Defined responsibilities and tasks

Every role should be clear about which tasks it covers, including those to be done when demand drops. A list of secondary activities for quiet periods, a designated owner for each part of the process and clear criteria for what to do when a task finishes earlier than expected reduce much of the inactive time without the need for additional controls.

Reasonable supervision

Supervising doesn’t mean watching every minute. Reasonable supervision is based on results and on how the process is working: whether orders go out on time, whether customers are served and whether work is distributed evenly. When something goes wrong, a supervisor is in a position to ask what happened before assuming the cause, and often discovers an organizational problem where there seemed to be an attitude problem.

When it becomes a conduct issue

If, after rules, responsibilities and task distribution have been sorted out, a person still doesn’t fulfill their duties, the matter becomes one of people management. Those decisions belong to the company’s managers, who must make them in accordance with applicable regulations and, where appropriate, with employment law advice.

DeepWork’s approach sits before that point. We analyze the work system: how tasks are assigned, how demand is distributed, how information flows and where waiting or overlap occurs. This analysis makes it possible to separate organizational problems from individual ones and prevents something with a different cause from being treated as a disciplinary matter.

Making better use of the working day without overlooking people

Reducing unproductive time doesn’t mean eliminating breaks or measuring every move. It means understanding why it appears, distinguishing what is legitimate from what isn’t and organizing work so that available capacity is put to better use. In most cases, the improvement comes from planning for low-demand periods, distributing tasks more evenly and making expectations explicit, rather than from tightening control.

The DeepWork Assessment makes it possible to observe how work is distributed throughout the day, identify where capacity is lost and prioritize the organizational changes worth making.

Learn about the DeepWork Assessment

Frequently asked questions

Can a company set rules on phone use during working hours?

Generally, it can set reasonable guidelines depending on the role, for example during customer service or in tasks where distraction poses a risk, as long as they comply with labor regulations and any applicable collective agreement. It’s advisable to communicate them in writing, apply them consistently and, when in doubt, consult an employment law specialist.

What should staff do during periods of low demand?

Plan secondary tasks in advance that tend to be postponed during busier times, such as restocking, tidying, preparing the next shift or training. That way, the team knows what to do when demand drops, and those periods no longer depend on individual initiative.

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